Published On: February 3, 2010
The Views expressed here are the opinion and only the opinion of the Designated Broker Tom Peterlin. Any informaton gathered and provided from resources such as the Arizona MLS is considered to be approximate in nature. It is strongly recommeded that Buyer & Buyer's agent and Seller & Seller's agent to verify any information .
Recently, I attended a workshop on " How To Answer the Telephone as A Professional Real Estate Agent". In the workshop, we were able to listen to agents from around the country answering the phone when called on by consumers regarding a listed property. In an overwhelming majority, most agents answered the consumers like the were talking to a computer. ( Have you ever talked to your computer? I know I have.)
There was no smile in the agent's voice. They didn't greet the potential client, or say someting like.." Thanks for calling today. I would be more than happy to answer any questions you have on that or any property we have here at our company."
In addition, not one of the agents added to the basic script. "Before I connect you or while I am looking up that information, just in case we get disconnected, may I have your name and telephone number just in case we get get off." There also other questions to answer: "This is a very nice property... what attracted you most about this particular property? Do you know what your buying power is?"
These are all legitimate areas to improve on even for the most seasoned real estate professional. But the basic premise for any person who is in sales is "to sell". In other words, how can you get more people to do business with you. It really comes down to be friendly, knowledgeable, and letting the customer or client ask the questions. Then you as a salesperson needs to answer them politely, accurately and with a " smile in your voice.
Please call me at 480-703-1414 or email me back at tom@c21seago.com with comments or to request more information.
Best wishes,
Tom Peterlin
Century 21 Seago, Inc